Benny Binion, whose motto for the Horseshoe was “good food cheap, good whiskey cheap, and a good gamble,' died in 1989. Now named Binion’s, the casino is no longer owned by the Binion family but is a property of TLC Casino Enterprises. That casino was famous as ground zero for high-stakes risk-takers and gamblers looking for sports betting action. In Las Vegas, the Horseshoe name was long associated with a downtown Glitter Gulch casino once operated by Benny Binion, a former Texan who launched the World Series of Poker at the property in 1970. US promotional offers not available in KS, MS, NV or NY. Gambling problem? Call 1-800-GAMBLER (CO, DC, IL, IN, KY, LA, MD, MS, NJ, OH, PA, TN, VA, WV, WY) Call 877-8-HOPENY or text HOPENY (467369) (NY).
